Fine Wine

Uncle Sam –as in Sam Wal-Mart– is teaming up in 2013 with Ernest & Julio Gallo Winery of California to produce full bodied wines at a $2-$5 price point.   Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand reds or whites into their shopping carts but, “There is a market for inexpensive wine,” said Kathy Micken, professor of Marketing at Michigan State University in East Lansing, Michigan.  Branding will be very important so Walmart asked its customers to go online and vote for the most attractive name.

The top picks in order of popularity were:

10.  Chateau Traileur Parc

9.   White Trashfindel

8.   Big Red Gulp

7.   World Championship Riesling

6.   NASCARbernet

5.   Chef Boyardeaux

4.   Peanut Noir

3.   I Can’t Believe it’s not Vinegar

2.   Grape Expectations

1.   Nasti Spumante

The beauty of Wal-Mart wine is that it can be served with either white meat (opossum) or red meat (squirrel).